Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page.
Many people associate off page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results.
Off page SEO is the process of optimizing your web pages outside your website by getting links back to it as the only thing you can do outside your website is to build links back to it. These back links act as a vote to the content of your blog. Each search engine has its own criteria to determine that which websites meet their requirements. When we talk about ranking in Google there are following two major factors. These are On-Page and Off Page Optimization.
The notion of off-page optimization is one which has changed a lot over the past few years. Off-page optimization has traditionally been focused toward a direct improvement in keyword ranking – predominantly through the use of link building schemes. But with the introduction of Penguin Google virtually put an end to the traditional form of off page optimization.
Before doing these things you must be aware of your competitors who can able build a negative reputation against your company/website.
- Community Creation in Social Networking Sites
- Forum Postings
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Exchange
- Link Baiting
- Photo Sharing
- Video Promotions
- Business Reviews
- Local Listings & Yellow Pages
- Article Submission
- Press Release Promotion
- Classifieds Submission
- Social Shopping Network
- Comment link
- Document Sharing
- CSS, W3C & RSS Directories Submission
- Widget / Gadget Development
- PPC Ad Campaign
Off page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. So you also need some good link building and social media strategy in place for properly executing off-page SEO and get to the top of Search Engine.